CUSTOMER XPERIENCE SEMINAR BY TNI CONSULTANTS IN PAKISTAN
In keeping with the advanced stage that organisations are in the quest for better CX management as compared to other industries in Pakistan, we are scheduling 2 seminars, one in Karachi and the other in Islamabad on October 9th and 10th respectively.
Alex is a global Leader for Customer Experience strategy & design across all traditional & digital touch-points, including implementing the operating strategies for best use of people, process, systems and culture across all Interaction & Fulfillment channels. A specialist in Customer Experience Metrics and customer touch-points, Alex has delivered keynotes and presentations at various global Conferences and CX Summits.
The Seminar will resonate with the following themes:
- Why invest in CX:
- Aspiration (Vision for customer experiences) – Emotional Engagement
- Why important (Growth / Cost / Retention) – Logical rationale
- Taking action (Readiness / Inside / Outside) – How to take action
- How to execute against CX:
- Customer (Understanding the customer) – What do they want / where is the gap
- Organizational Readiness (Skills and capability gaps)
- Channels and challenges (Omni-Channel / O2O)
- Tools and Techniques:
- Human Centered Design (drivers of human behavior)
- Data and analytics (AI and real-time experiences)
- Human vs Tech (Bots and People)
- Proof and Progress:
- Case Studies and real examples of fortune 500 companies and their CX journeys
Building an Effective Performance Management Systems Linking Functional KPIs with Business Scorecards
The workshops were attended by delegates from Unilever, Mari Gas, JS Bank, Riphah University etc.
Workshop on “Incentive Modeling for Sales staff” by Taimur Ahmad Khan
Job Evaluation & Advanced Reward Management for senior HR professionals by Robert Amos
After receiving these details, TNI will issue an invoice with a company letter giving out full details of the seminar, to the client.
The seminar participation fee is PR 38,500/- per participant.
Substantial discounts from list price are available for large contingents, to enable more people to gain the benefits of the Seminar. We urge you to send your CX professionals, Customer Service teams, Sales professionals and Reps. to gain a broader understanding of the latest concepts and business imperatives. On a per trainee basis, the investment has been structured to give you great value!
|Number of delegates attending||Fee / delegate||Fee / delegate|
|Same city delegates||Out of town delegates|
*Delegates who will be travelling from cities other than the city in which the seminar is being held will get a further discount on the list price as the table indicates. For the purpose of the discount the total number of delegates attending from each company will be considered, while out of towners will get a further discount considering the travel costs the company will have to bear on their behalf.
For example, if a company is sending four delegates to the seminar held in Karachi, with two of them from karachi and the other two from Hyderabad, the karachi locals will be charged PKR 34,650 each while the other two from out of town will be charged PKR 29,450 each.
WORKSHOPS ON DIGITAL OPTIMISATION BY TNI IN LAHORE
Day 1 covered Digital Marketing Strategy that gave participants the confidence to understand the digital behaviour of their customer, to select and use the most effective digital channels to reach and build profitable relationships with them at every stage of the customer journey. Discussion on techniques to measure digital performance to measure and optimise ROI.
Day 2 covered Managing Agency Partners. Participants were taught to provide multiple agency partners with concise campaign briefs, monitor their performance and the results of campaign formulated, implemented and measured by the agencies. Ways to audit agency performance campaign performance were discussed.
The workshops received tremendous response from the participants. Some of them are given below:
“Rob did a great job on shedding light on the digital realm and now we have a better understanding on how things work and how we can better manage our agencies.” Fatima Saleem, Shakarganj Foods
“Rob Thurner has a great grip on Digital Marketing and its related topics. It was especially interesting to learn from his global experiences as to what is happening in this dynamic field.”
Mr. Assad Abbas, Director Marketing Tetra Pak thanked his business partners for attending the workshops and expanded on the growing importance of Digital Marketing strategy for businesses to create an edge for themselves in the realm of the marketing world.
CEO TNI HR Consultants, Mr. Taimur Ahmad Khan thanked the participants and Rob Thurner at the end of the program and announced that TNI will be bringing more workshops on the specifics of Digital Marketing and apprised them of Rob’s upcoming programs on “The Art of Storytelling- Content Development for Digital Media,” and “Using Digital Data Analytics for Business Strategy,” being held on August 30th and 31st, 2018 in Karachi.